Wedding Venue Booking App

Designed for: Personal Project

"Wedven" is a mobile application that allows users to search and book a wedding venue with their partners/families. The purpose of this application is to improve the experience of choosing a venue for the wedding ceremony.

Design Goals

Intuitive user experience
Save users' time
Easy access to information
Visual appeal- the look and feel of content, color coordination, the balance of text, layouts, and graphics must appeal to the end-users

Problem

The frustrations that couples deal with in wedding planning are:

Arranging for budget required for wedding
Try and get a suitable venue
Trying to keep the expenses within the amount budgeted for the wedding
Ensure that nothing is missed

Solution

An interface that visually manages the budget and presents suitable venues and related options to facilitate the user experience, saving time spent searching.

After conducting an in-depth interview, participants' pain points were identified and synthesized through an affinity diagram to address their goals, motivations, and/or frustrations. The interview is conducted with 5 participants in two parts, one in the form of questions and answers in Miro and the other in the form of a casual talk through Skype.

"I‘m not going the traditional route (no bridal shower/engagement photos, none of the fluff) but I do need to find a venue."

"We are trying to plan a wedding out of the city, so just hoping in the car to go see a bunch of venues is not an option."

"I need a book and keep track of all I have done and what still needs to be done and Knock-out one at a time."

Location is Significant

72% of all generations report the destination/location factors into their decision that ran the gamut from destination appeal, to drivable distance, to airlift, to overall cost.

"Where you tie the knot sets the vibe for the entire celebration and speaks to your personality."

__ Wedding Planner

"When you plan a wedding, you may face what seems like endless decisions. While most consider this to be “your special day,” it will take preparation to bring everything together."

__ Venue Manager

"Before you do anything, you have to make sure your event destination takes into account of your event’s objective."

__ Wedding Photographer

For developing the idea, I considered a scenario to respond to the Personas' needs and conducted the user flow to show their journey for booking a venue.

Refinement Based on Usability Testing

Login page
More detailed description
Details under the price
Users like to see the other services
Looking for venues' contact
Videos of ceremonies in the venue
No compare page
Venues around them instead of recommended venues

Added login page
Added more detailed description about price, other services and contact.
Search based on users location by using GPS or by typing their address
Added videos of ceremonies in the venue page
Removed the comparison page
Added venues around them instead of recommended venues
Added similar venues to the venue page
User needs to jump into the home page after finishing the purchase.

Insights

Many users misunderstood the heart button on the venue picture as the Wishlist
Users thought the heart icon should be on top while the profile icon should be at the bottom because it's less utilized.
Some users expect the cart button to review the purchase information
Using the Home button to go back to the home page after successfully doing the payment was not intuitive to any users.
All users thought getting the detailed information under the venue description is usable and easy.
All users thought having two options to find the venue in is effective.

I designed these high-fidelity scenes to demonstrate some key elements of the app. Also added the budget and notebook page based on participants' feedback.