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Website Redesign

Designed for: Personal Project

What is CINEMA Filmtheater?

CINEMA Filmtheater is a theater that was established in 1975. Its mission is to create the most complete and best possible movie-going experience for its customers.

The site is used to showcase the movies, showtimes,  service, purchase tickets, and select the seats in advance.

The site also provides two kinds of gift boxes and vouchers which either can be sent to the address or be printed.

Design Goals

  • Update and simplify the visual UI of the site

  • Responsive web design that will work on mobile devices

  • Deliver users need to keep them engaged

  • Attract and retain new users

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Why side-by-side analysis of competitors?

  • Learn which features were the most common on the home page

  • Figure out how our competitors prioritized their content

I compared the information architecture and presentation of the competitors' websites and evaluated the additional features offered by other cinemas that could provide a competitive edge to ours.

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In order to understand the pain points of the product and the new opportunities, I created a user journey from my observational and secondary research. This helped me identify when potential customers and existing users were being Faced with trouble.

Findings:

The Product offers little incentive to purchase a ticket, or a voucher and typically inconveniences users that are attempting to buy separate tickets for themselves and their children.

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I sketched all the possible solutions that I must have included to achieve ease of purchasing tickets and offer a more user-friendly structure to showcase the movies. I decided to redesign the website based on key features I had gained from my research and used crazy 8 as a method to generate ideas.

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Next Steps

  • Incorporate ratings and reviews of the movies on the website

  • Ability to print or download the payment bill.

  • Help user with the decision-making process - recommend movies

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